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Case Study: Anschutz Entertainment Group

Close up of woman taking a picture with a mobile phone at a concert

AEG takes fan experience to the next level

A global leader in presenting live events, AEG owns and operates hundreds of venues around the world. The O2 Arena in London, the world’s busiest music and entertainment venue, hosts more than 200 music and sporting events each year that bring in nearly 9 million visitors. Technology is key to delivering a superior fan experience. Using an end-to-end solution approach, they employ Cisco solutions to deliver a powerful, engaging digital experience for fans and a platform for growth for AEG and its partners.


Fans holding team scarves at a soccer match / football match


  • Deliver a superior experience to fans
  • Gain insight into attendee preferences and behavior
  • Generate new revenue at event sites
Man taking a picture with his mobile phone at a soccer match / football match


Arena during music concert filled with cheering fans


  • Rich wireless experiences delight fans
  • Increased customer reach and engagement drives sponsorship activations and revenue growth
  • Cisco high density Wi-Fi and analytics technologies build insight
Portrait of David Jones

What they’re saying

"At AEG, our mission is to create a truly immersive experience for our fans where they don’t think for a second they could have gotten this same experience at home."

David Jones, Senior Vice President of IT, AEG Europe
The O2 venue in the London skyline

Who is AEG?

Industry: Sports and Entertainment
Location: Global