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Case Study: Mall of America

Man uses Wi-Fi while shopping in a store

Wireless connectivity without compromise

The largest mall in the United States, Mall of America, uses Cisco wireless to provide rich analytics and ubiquitous wireless access for a superior retail experience. The use of advanced networking technology and the insight it provides makes every visit a delightful and engaging experience for shoppers.

Summary

Parking lot full of cars

Challenges

  • Need reliable network services and connectivity throughout the property to make it fast and easy for visitors to find shops and attractions
  • Meet changing consumer expectations
  • Sprawling, unique environment including a large event rotunda and seven acre theme park
Bistro restaurant with employee inside

Results

  • Nearly three quarters of a million visitors have used Mall of America Wi-Fi since it was launched
  • Centrally managed Hyperlocation beacons make it easy for IT to quickly and dynamically adjust them remotely
  • Gained a holistic view of traffic patterns throughout the property
Mall employee wearing a baseball cap and shirt with tie

What they’re saying

"Ultimately, Cisco wireless lets us ensure that each guest has a positive experience every time they visit the property."

Janette Smrcka, Information Technology Director, Mall of America
Mobile phone and tablet with Mall of America map

Who is Mall of America?

Industry: Retail, Entertainment
Location: Bloomington, Minnesota
Company size: 11,000 (includes tenant/store employees)